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Personal profile


Dr. Padmali Rodrigo is an Assistant Professor (Senior Lecturer) in marketing and the programme leader for BA(Hons) Marketing Management and Business  (Top-up) and Business with Law degree programmes at Northumbria University. 

She is also the module leader for supporting study modules delivered across all top-up programmes within the business school in Newcastle, London and Hong Kong. She holds a PhD in Marketing from Northumbria University U.K. She is also a Chartered Marketer, a mentor and a  member (MCIM) of the Chartered Institute of Marketing (CIM), American Academy of Advertising (AAA) and holds a professional diploma in marketing from the CIM. Prior to joining Northumbria, she was a research fellow (2015-2020) at the University of Portsmouth.

Her current research focuses on social media, mis and disinformation, social media influencers and social change. She also conducts pedagogical research on the experience of doctoral students and student engagement using Neuro-Linguistic Programming (NLP). She has published her work in journals such as Information Systems Frontiers (ABS-3) Journal of Sustainable Tourism (ABS-3), and Psychology & Marketing (ABS-3). She also act as an active reviewer in many academic journals in marketing and tourism subject areas. 

She is a teaching specialist (APA) and also a Fellow of the Higher Education Academy.

Research interests

My current main research interests are in mis/disinformation in social media, sustainable consumption and influencer marketing. I am competent in both qualitative and quantitative research and utilise techniques such as structural equation modeling, mean-end-chain based laddering interviews in my research. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Marketing, PhD, Northumbria University

15 Mar 201024 Jul 2014

Award Date: 24 Jul 2014

Marketing, MSc, Northumbria University

1 Jan 20094 Mar 2010

Award Date: 4 Mar 2010

Business andManagement Studies, BA (Hons), Northumbria University

1 Jan 200831 Dec 2008

Award Date: 5 Mar 2009


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