A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020

Muhammad Asif Khan*, Imtiaz Ali, Rohail Ashraf

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)


Psychology & Marketing (P&M), an internationally reputed journal, publishes original, peer-reviewed, empirical research on the application of psychological theories and techniques to marketing. The aim of this essay is to provide a bibliometric overview of the leading trends in the special issues of P&M over its history (1984–2020). Using bibliometric techniques, we analyze the impact of the special issues via their most cited papers, most productive authors, affiliated institutions and countries, as well as the best guest editors who contributed to the selection of the most cited special issue articles. Using network analysis VOSviewer software, we also group the special issues into four clusters to identify common themes. Further, we develop graphical visualization of coauthorships, bibliographic coupling, and cocitations. Results show that the most productive contributors are from American institutions and that P&M remains well connected to other leading journals in the marketing and psychology discipline, such as the Journal of Marketing Research, the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Business Research.
Original languageEnglish
Pages (from-to)1144-1170
Number of pages27
JournalPsychology and Marketing
Issue number9
Early online date31 Jul 2020
Publication statusPublished - 3 Sept 2020
Externally publishedYes


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