Acculturation Experiences of Turkish Immigrants in Netherlands

Hatice Kizgin, Andrew Robson, Ahmad Jamal, Nigel Coates

    Research output: Contribution to conferencePaperpeer-review


    Immigrants’ consumer behaviour and their generational acculturation trends have increasing importance for marketers. There is value in assessing mature immigrant communities outside the USA where such research is established. This study extends this work into the Non-Western Turkish community in the Netherlands, assessing cultural and consumer values and behaviours.
    Original languageEnglish
    Publication statusPublished - Oct 2014
    EventAssociation of Consumer Research, USA. - Baltimore
    Duration: 1 Oct 2014 → …


    ConferenceAssociation of Consumer Research, USA.
    Period1/10/14 → …


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