Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context

David M Brown, Anders Wappling, Helen Woodruffe-Burton

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 23 May 2017
    EventEuropean Marketing Academy 46th Annual Conference - University of Groningen, Groningen, Netherlands
    Duration: 23 May 201726 May 2017
    https://www.rug.nl/emac2017/?lang=en

    Conference

    ConferenceEuropean Marketing Academy 46th Annual Conference
    Abbreviated title46th EMAC
    Country/TerritoryNetherlands
    CityGroningen
    Period23/05/1726/05/17
    Internet address

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