Design Opportunities for Digital Men’s Health: An Exploratory Study Focusing on Football Fandom

John Rooksby, Marta Cecchinato, Parvin Asadzadeh Birjandi, Matthew Philpott, Christopher Bunn

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Many men stop exercising as they age, engage in risky behaviours such as alcohol misuse, are reluctant to admit to mental health problems, and avoid seeking help. Men are generally hard to reach for community health interventions. However, interventions run at football clubs have successfully engaged men and have led to positive health outcomes. Mobile health technology might similarly be designed to engage and encourage men via connections with football. This technology could be used to augment and extend community programs, or be used to target global fan bases. However, it is not clear if and how what attracts men to community interventions can translate to technology. In this paper we report a design study with 18 middle-age male participants exploring what men find important in football, and connections between football, health and technology. We present five design opportunities to guide and prompt further innovation in this area.
Original languageEnglish
Title of host publicationDIS '20: Proceedings of the 2020 ACM Designing Interactive Systems Conference
Place of PublicationNew York, NY
Number of pages2
ISBN (Print)9781450369749
Publication statusPublished - 3 Jul 2020
EventDIS2020: Designing Interactive Systems 2020: More than Human Centred Design - Eindhoven, Netherlands
Duration: 6 Jul 202010 Jul 2020


ConferenceDIS2020: Designing Interactive Systems 2020
Abbreviated titleDIS
Internet address


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