Does product origin congruency moderate the country-of-origin - product evaluation relationship?

A. P. Josiassen, Ameet Pandit, I. Karpen

Research output: Contribution to conferencePaperpeer-review

4 Downloads (Pure)
Original languageEnglish
Publication statusPublished - Dec 2008
EventAustralian and New Zealand Marketing Academy (ANZMAC) - Sydney, Australia
Duration: 1 Dec 2008 → …


ConferenceAustralian and New Zealand Marketing Academy (ANZMAC)
Period1/12/08 → …

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