Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online

Gözel Shakeri, Claire McCallum

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)
11 Downloads (Pure)


A third of global greenhouse gas (GHG) emissions are attributable to the food sector, however dietary change could reduce this by 49%. Many people intend to make eco-friendly food choices, but fail to do so at the point-of-purchase. Educating consumers on the environmental impact of their choices during their shop may be a powerful approach to tackling climate change. This paper presents the theory- and evidence-based development of Envirofy: the first eco-friendly e-commerce grocery tool for real shoppers. We share how we used the Behaviour Change Wheel (BCW) and multidisciplinary evidence to maximise the likely effectiveness of Envirofy. We conclude with a discussion of how the HCI community can help to develop and evaluate real-time tools to close intention-behaviour gaps and ultimately reduce GHG emissions.
Original languageEnglish
Title of host publicationCHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationMay 8-13, 2021, Online Virtual Conference (originally Yokohama, Japan)
EditorsYoshifumi Kitamura, Aaron Quigley, Katherine Isbister, Takeo Igarashi
Place of PublicationNew York
Number of pages10
ISBN (Electronic)9781450380959
Publication statusPublished - 8 May 2021


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