Exploring the roles of women in the development and management of multi-functionality on family farms

Research output: Contribution to conferencePaperpeer-review


The research reported for this paper investigates farm tourism in North East England and explores the challenges and barriers experienced by women providers of farm based hospitality. The research investigated if multi-functionality changed the position of women in farming and contributed to their empowerment, by exploring the implications of establishing and running a hospitality business on a working family farm.
An interpretative approach was undertaken to understand the lived experiences of 17 women providing commercial hospitality on the family farm. Thematic analysis was used to elicit the key themes to identify the challenges and barriers experienced by the women in developing and managing their farm based hospitality business.
Findings from the research provided much greater appreciation of the implications for women of establishing and managing a hospitality business on the family farm, in terms of gender dynamics within the farming community and the ownership of a rural tourism business. From an identity perspective, the research also indicated the value the women participants placed on their business ownership in relation to their position and contribution financially to the family and the farm.
The research contributes to practice through identification of the challenges and barriers experienced by women hospitality providers in relation to the family farm and their personal relationship with the hospitality business.
The research is based upon a case study of 17 women providers of commercial hospitality on family farms in the North East of England and provides greater understanding of the important role of women within farm tourism and the implications for women business sowners from both a personal perspective as well as the economic contribution to the survival of family farms.
Original languageEnglish
Publication statusPublished - 14 Jun 2017
Event15th Rural Entrepreneurship Conference - Newcastle University, Newcastle upon Tyne, United Kingdom
Duration: 14 Jun 201716 Jun 2017


Conference15th Rural Entrepreneurship Conference
Country/TerritoryUnited Kingdom
CityNewcastle upon Tyne
Internet address


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