|Title of host publication
|The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
|Published - 2015
This entry presents key theoretical debates and literature surrounding gender and consumer culture. Drawing on the relative lack of attention that has traditionally been paid to gendered accounts of consumer behavior, the entry suggests some of the reasons for that dearth and discusses some of the key feminist research which has attempted to readdress this imbalance. It concludes by arguing that consumption studies has much to benefit from the dedicated study of women and their consumption experiences.