Help - for a life without tobacco': public health branding campaign

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The case of the European Union (EU) ‘Help’ anti-smoking campaign, designed to prevent smoking uptake and cessation among young people is a clear demonstration of the effective application of the notion of branding to fulfi l the primary goal of any public health brand, i.e. creating brand salience, engagement and adoption of the health behaviour.
Original languageEnglish
Title of host publicationSocial marketing
Subtitle of host publicationfrom tunes to symphonies
EditorsGerard Hastings, Christine Domegan
Place of PublicationAbingdon
PublisherTaylor & Francis
ChapterCase study 6
Number of pages7
ISBN (Electronic)9780203380925
ISBN (Print)9780415683739
Publication statusPublished - 2013
Externally publishedYes


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