How young Chinese consumers choose among different smartphone brands: The importance of socio-cultural marketing factors

Raffaele Filieri

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationICTs in developing countries
EditorsBidit Dey, Karim Sorour, Raffaele Filieri
Place of PublicationBasingstoke
Number of pages191
ISBN (Print)9781137469496
Publication statusPublished - Oct 2015

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