Lateral thinking specialist Edward De-Bono (1996) points out that "Creativity involves breaking out of established patterns in order to look at things in a different way". This paper cosiders the interrelating parameters of complex problems as cognitive networks and explores the designers need for clarity, responsiblity and innovation at the fuzzy front end of the design process. The author develops the radiant mind mapping techniques pioneered by Tony Buzan (1996) to create conceptual networks in which new patterns of ideas can evolve. Stoyanova and Kommers (2001) describe concept mapping as "a unique technique for externalising the cognitive structure of the students. Using concept mapping, students communicate on the level of the whole picture of the problem space, representing their prior knowledge and vision". Starting with a radiant map it is possible to make other links between related issues by moving the centre of enquiry to any other concept in the map. Hence the radiant map becomes more integrated and can be considered not as a single enquiry but as a network of overlapping and integrated enquiries. An integrated mind map incorporates multiple centres of enquiry and can ultimately be described as a semantic network where each concept is considered as its own centre of enquiry. Integrated mind maps and semantic networks provide a framework for designers to take a flexible view of the problem space, thus being free to move their won subjective viewpoint to any centre of enquiry. This enables the designer to see the problem in many different ways, creating many potential opportunities for innovation. This theoretical approach is explored through studies with industry based Masters degree (MA) students and through observations and on site interviews with directors of fourteen businesses. Networks of key factors arising through this process were analysed to reveal opportunities for value innovation both in terms of student progress and business development.
|Published - 2008
|Networks of Design: Proceedings of the 2008 Annual International Conference of the Design History Society - University College Falmouth
Duration: 1 Jan 2008 → …
|Networks of Design: Proceedings of the 2008 Annual International Conference of the Design History Society
|1/01/08 → …