Interactive Media Design

Kathryn McKelvey

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)


We are surrounded by complex yet functional ways of interactivity that have been designed to, hopefully, make our lives simpler. For example, many people take for granted their use of social networking and websites that provide them with quicker, simpler ways to keep in touch with what is going on in the world and ways of buying things. The development of the ‘smartphone’ has become a welcome extension, with the added facility to download applications for entertainment or information. All of these ‘interactions’ have to be designed. It is appreciating the future demands of the customer that is pivotal to becoming a successful interactive or interaction designer (the terms are largely interchangeable, although interaction would imply the detail of the communication and interactive could imply the bigger picture of systems).
Original languageEnglish
Title of host publicationThe Design Student's Handbook
Subtitle of host publicationYour Essential Guide to Course, Context and Career
EditorsJane Bartholomew, Steve Rutherford
Place of PublicationAbingdon
PublisherTaylor & Francis
ISBN (Print)9781408220283
Publication statusPublished - 12 Jul 2013


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