'‘Living the brand’ in the public sector: Can Internal Branding Facilitate Employees of a Local Authority to Behave Consistently with its Brand Values?'

Vignesh Yoganathan

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Jul 2012
    EventNARTI 8th Annual Doctoral Colloquium - Newcastle University
    Duration: 1 Jul 2012 → …


    ConferenceNARTI 8th Annual Doctoral Colloquium
    Period1/07/12 → …
    Internet address

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