Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

P Mena, Danielle Barbe, S Chan-Olmsted

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)
43 Downloads (Pure)


This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram. Using experimental design, this study found that trusted endorsements (i.e., the liking of content by a trustworthy or reputable source) significantly impacted the credibility of misleading content on Instagram. Perceived message credibility was greater when a fabricated post was endorsed by a trustworthy personality. Findings provide insights into how message credibility is evaluated on a social media platform like Instagram in the context of misinformation
Original languageEnglish
Article number205630512093510
Number of pages9
JournalSocial Media and Society
Issue number2
Early online date24 Jun 2020
Publication statusE-pub ahead of print - 24 Jun 2020


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