Multicultural HE student perspectives of factors in international marketing simulation efficacy

David M Brown, Ian Charity, Andrew Robson

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 4 Jul 2016
    EventThe 49th Academy of Marketing Conference - Newcastle upon Tyne
    Duration: 6 Jul 2016 → …
    http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

    Conference

    ConferenceThe 49th Academy of Marketing Conference
    Period6/07/16 → …
    Internet address

    Cite this