New communication design: New models, agendas, strategies

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


The colliding forces of the digital age and the global economic downturn have accelerated change within the creative industries from an upbeat evolution into a stark revolution as client budget cuts can no longer support both new and old media models. Whilst business analysts and creative thinkers search for new models of art, media and design practice in emerging theories such as 'cultural convergence' and 'long tail economics', and public organizations seek to implement new design agendas to stimulate change, is it time that design educators sought to reexamine their own theory and practice? With a particular focus on the field of (visual) communication design, this paper describes a research project that examines the impact of the digital age on design and design education through a series of qualitative interviews with key creatives and educators from renowned international design agencies and …
Original languageEnglish
Title of host publicationConnectED 2010
Subtitle of host publication2nd International Conference on Design Education
Place of PublicationSydney
PublisherUniversity of New South Wales
ISBN (Electronic)9780646545066
Publication statusPublished - 28 Jun 2010
Event2nd International Conference on Design Education - Sydney, Australia
Duration: 28 Jun 20101 Jul 2010


Conference2nd International Conference on Design Education
Abbreviated titleConnectED 2010


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