On Active Passengering: Supporting In-Car Experiences

Kohei Matsumura, David Kirk

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We describe the development of an interactive car window system designed to support passengers in engaging with the external environment during a journey. Through advances in embedded digital technologies, cars increasingly have a potential to become interactive spaces, in which passengers will find it possible to interact with the external environment through in-car interfaces. However the utility and benefit of such interactive systems for passengers has not been well studied. There is a need therefore, to study the design and use of these technologies, as they are emerging. We thus investigated how digital technology might support passengers’ interactions with the external environment. Through a focus group (n=6) and interviews (n=5) we investigated passengers’ attitudes towards, and practices during, ordinary car journeys. From this scoping study we formulated five design considerations for designing/implementing a prototype interactive car-window system. This system was then evaluated through an in-lab user study (n=8). Qualitative thematic analysis of interviews during the user study suggested a variety of orientations towards ‘passengering’, the act of being a passenger, on a journey. Herein we critically examine the role of our interactive technology in supporting desired experiences of ‘active passengering’.
Original languageEnglish
Article number154
Number of pages23
JournalProceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies
Issue number4
Publication statusPublished - 8 Jan 2018


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