Product architecture, modularity and product market internationalisation

Nicholas Burton, Richard Nyuur

    Research output: Contribution to conferencePaperpeer-review

    5 Downloads (Pure)

    Abstract

    The product modularity literature has burgeoned in recent years. However, there has been limited focus on how product modularity may potentially facilitate product market internationalisation strategies. The focus of this conceptual paper is in exploring whether open and modular product architectures may be associated with increasing product market internationalisation, and whether therefore the relationship between product architecture and product market internationalisation can be hypothesised as an extension of the so-called mirroring hypothesis – that there exists an architectural mapping between product, firm and industry architectures. Our propositions may provide the basis for future empirical research.
    Original languageEnglish
    Publication statusPublished - Sept 2015
    EventBritish Academy of Management Conference - Portsmouth
    Duration: 1 Sept 2015 → …
    http://https://www.bam.ac.uk/civicrm/event/info?id=2886

    Conference

    ConferenceBritish Academy of Management Conference
    Period1/09/15 → …
    Internet address

    Fingerprint

    Dive into the research topics of 'Product architecture, modularity and product market internationalisation'. Together they form a unique fingerprint.

    Cite this