Reaping Value-Added Benefits from Crowdfunders: What Can We Learn from Relationship Marketing?

Stephanie Macht

Research output: Contribution to journalArticlepeer-review

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Fund-seeking entrepreneurs who are interested in reaping value-added benefits from their crowdfunders can positively influence their funders through the use of relationship marketing and trust-building techniques.
Original languageEnglish
Pages (from-to)439-460
JournalStrategic Change
Issue number7-8
Publication statusPublished - 18 Nov 2014

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