Rural Communities and Pervasive Advertising

Nick Taylor, Keith Cheverst

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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Digital signage is most commonly seen in urban environments targeting large groups of viewers. We believe that there is also a role for pervasive technology in smaller communities, including in rural areas that are typically late to receive the benefits of new technologies. This chapter describes a recent pervasive advertising display deployed in Wray, a village in North West England, which was developed with the involvement of community members and evaluated ‘in the wild’. Our research contributes an exploration of rural communities as a site for pervasive digital signage, including our experiences relating to the design of the display and findings relating to its use in the community.
Original languageEnglish
Title of host publicationPervasive Advertising
EditorsJörg Müller, Florian Alt, Daniel Michelis
Place of PublicationLondon
Number of pages18
ISBN (Electronic)9780857293527
ISBN (Print)9780857293510, 9781447126799
Publication statusPublished - 2011
Externally publishedYes

Publication series

NameHuman-Computer Interation Series
ISSN (Print)1571-5035


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