Shadowbanning is a light censorship technique used by social media platforms to limit the reach of potentially objectionable content without deleting it altogether. Such content does not go directly against community standards so that it, or the accounts in question, would be outright removed. Rather, these are borderline cases – often ones involving visual displays of nudity and sex. As the deplatforming of sex in social media has accelerated in the aftermath of the 2018 FOSTA/SESTA legislation, sex workers, strippers and pole dancers in particular have been affected by account deletions and/or shadowbanning, with platforms demoting, instead of promoting, their content. Examining the stakes involved in the shadowbanning of sex, we focus specifically on the double standards at play allowing for ‘sexy’ content posted by or featuring celebrities to thrive while marginalizing or weeding out posts by those affiliated with sex work.