Social media knowledge influence on a loosely coupled system: A case study of an informal humanitarian initiative

Nadja Damij*, Jernej Agrež

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Notwithstanding that in Slovenia there is no conceptual solution that would integrate social media within formal emergency operating procedures, social media has become a tool for supporting official responses during emergencies. In this chapter, we introduce a conceptual optimization of natural disaster standard operating procedures, which reveals points at which it is possible to integrate social media with the formal response process. We take as a case study the ice storm that affected Slovenia in the beginning of 2014, which, because of the downfall of communication lines and the electrical power grid, caused the isolation of the whole region. Running in parallel with the official response, social media enabled emerging of informal loosely coupled initiatives that reacted to the humanitarian aid and the call for power generators. The efficiency of the social media-based response was high, and successfully complemented official activities. This is the first optimization approach of this kind in Slovenia, and we expect it to serve as a base ground for further research on the connection between social media and emergency management.

Original languageEnglish
Title of host publicationApplications of ICT in Social Sciences
EditorsBiljana Mileva Boshkoska
Place of PublicationFrankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien
PublisherPeter Lang
Number of pages17
ISBN (Electronic)9783653053043
ISBN (Print)9783631660171
Publication statusPublished - 31 May 2015
Externally publishedYes


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