Sports Marketing

Paul Blakey

Research output: Book/ReportBookpeer-review


An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing.
Original languageEnglish
Place of PublicationExeter
PublisherLearning Matters
Number of pages220
ISBN (Print)9780857250902
Publication statusPublished - 2011

Publication series

NameActive Learning in Sport
PublisherLearning Matters

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