Supplier-retailer collaboration in food networks: a typology and examination of moderating factors

Vassilis Karalis, Ilias Vlachos

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    Abstract

    The aim of this study is to examine Supplier-Retailer Collaboration (SRC) in food networks. Based on an extensive literature on the structural characteristics of trade collaborations, we develop a three dimensional construct of SRC which includes trade marketing, supply chain coordination, and relationship quality. We surveyed a large sample of Greek food retailers and their supplier and found that all three variables are positively related to collaboration efficiency. The findings were verified by a qualitative follow-up study. The differences between retailers and suppliers regarding collaboration factors are also discussed.
    Original languageEnglish
    Number of pages630
    Publication statusPublished - May 2004
    Event6th Conference on Chain and Network Management - Ede, The Netherlands
    Duration: 1 May 2004 → …

    Conference

    Conference6th Conference on Chain and Network Management
    Period1/05/04 → …

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