The Effects of Emotional Expression on Brand

Xuemei Bian, Alex Curtis, Changhong Liu

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Dec 2017
    EventAustralia and New Zealand Marketing Academy Conference - RMIT, Melbourne, Australia
    Duration: 4 Dec 20177 Dec 2017

    Conference

    ConferenceAustralia and New Zealand Marketing Academy Conference
    Country/TerritoryAustralia
    CityMelbourne
    Period4/12/177/12/17

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