The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece

Christos Fotopoulos, Ilias Vlachos, George Maglaras

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationMarket Orientation: transforming food and agribusiness around the customer
    EditorsAdam Lindgreen, Martin Hingley, David Harness, Paul Custance
    Place of PublicationAldershot
    Number of pages394
    ISBN (Print)978-0566092084
    Publication statusPublished - Feb 2010

    Publication series

    NameFood and Agricultural Marketing

    Cite this