The role of marketing for GDPs (general dentist practitioners)

Nigel Coates, J. Willans

    Research output: Contribution to journalArticlepeer-review


    Dentists, while recognising the need to be more marketing orientated, still have some way to go to improve the perception of themselves and their services in the eyes of the public. Nigel Coates and John Willans suggest some ways to address the barriers to visiting dentists.
    Original languageEnglish
    Pages (from-to)13-15
    JournalHealth Services Management Research
    Issue number10
    Publication statusPublished - Nov 1993


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