The state of online impulse-buying research: A literature analysis

Tommy Chan, Christy Cheung, Zach Lee

Research output: Contribution to journalArticlepeer-review

193 Citations (Scopus)
1125 Downloads (Pure)


Online impulse buying has drawn increasing scholarly attention across disciplines. However, little effort has been made to evaluate the status of research and consolidate the findings in the literature. To address this research gap, we conducted a systematic review of studies of online impulse buying, and used the Stimulus–Organism–Response (SOR) framework to identify and classify the factors that affect online impulse buying. We then built a conceptual framework to explain the interrelationships between the three key elements of online impulse buying. Finally, we discussed the future research directions and implications for research.
Original languageEnglish
Pages (from-to)204-217
JournalInformation & Management
Issue number2
Early online date28 Jun 2016
Publication statusPublished - 1 Mar 2017
Externally publishedYes


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