The strategic role of design in cultural products

Alison Rieple, Irini Pitsaki

Research output: Contribution to conferenceOtherpeer-review


n this paper we review the strategic use of design within the cultural industries. In order to do this we reference a number of bodies of theory, for example organisational strategy, services’ and experiential services’ design, culture and cultural industries’ production, all of which are relevant to the understanding of the design factors that contribute to strategic success in the cultural industries. The strategic use of design is an undeservedly neglected area of design and design management theory in any context, but is especially so in these sectors. This is regrettable given their importance to the economy and/or well-being of the societies in which they are found (Hesmondhalgh, 2006). Following a discussion of how design may be used strategically in most industries, we use examples to develop an understanding of the role of design in various cultural sectors.
Original languageEnglish
Publication statusPublished - 2011
EventCambridge Academic Design Management Conference - University of Cambridge
Duration: 1 Jan 2011 → …


ConferenceCambridge Academic Design Management Conference
Period1/01/11 → …


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