A toddler with birthday cake smeared across his face, grins delightedly at his mother. Minutes later, the image appears on Facebook. A not uncommon scenario – 42% of UK parents share photos of their children online with half of these parents sharing photos at least once a month. Welcome to the world of “sharenting” – where more than 80% of children are said to have an online presence by the age of two. This is a world where the average parent shares almost 1,500 images of their child online before their fifth birthday. But while a recent report from OFCOM confirms many parents do share images of their children online, the report also indicates that more than half (56%) of parents don’t. Most of these non-sharenting parents (87%) actively choose not to do so to protect their children’s private lives.
|E-pub ahead of print - 20 Sept 2017