Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis

Paul Copley

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2005
    EventMarketing: Building Business, Shaping Society - Dublin
    Duration: 1 Jan 2005 → …


    ConferenceMarketing: Building Business, Shaping Society
    Period1/01/05 → …
    Internet address

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