What is public relations?

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)


This chapter attempts to define public relations and its complexity. There is a brief history of the discipline to explain how it emerged and to provide context. An overview of the sector follows that looks at the structure, skills and tasks and what distinguishes it from other disciplines. It concludes by looking at the different ways of understanding public relations and introduces the idea of theory.
Original languageEnglish
Title of host publicationThe Public Relations Handbook
EditorsAlison Theaker
Place of PublicationLondon
PublisherTaylor & Francis
Number of pages22
ISBN (Electronic)9780429298578
ISBN (Print)9780367278915, 9780367278908
Publication statusPublished - 27 Oct 2020


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